Concept
Production
Photography
Retouching
Design
Task
I developed an ATL brand campaign for Vodacom Tanzania, starting with a vision that was crafted to align with the brand’s identity and connect with its young Tanzanian audience. Every detail was designed to be culturally relevant and engaging, capturing the essence of Vodacom in a compelling, relatable way.
After shaping the concept, I oversaw all pre-production elements, from casting talent to styling wardrobe. I handled the photography on set, and then completed the post-production process, including photo retouching and the integration of design elements. The result was a polished campaign that conveyed Vodacom Tanzania’s brand identity with clarity and impact.