Video Editing & Grading
Design & Animation

Objective
To develop a immersive 21m x 2.8m video exhibition for the UN 2.0 initiatives, emphasising the vital roles of Data, Digital, Innovation, Foresight, and Behavioural Science in advancing the Sustainable Development Goals (SDGs).

Curated from hundreds of submissions by 24 UN agencies, funds, and programs (AFPs), 27 departments, offices, and missions, as well as teams from over 50 country offices, the selected videos were edited, graded, and displayed in sets of three across the full 21m screen, enhanced with animated transitions to provide a seamless and engaging viewing experience.

This large-scale, immersive installation, prominently located in the General Assembly Hall at UN HQ during the 2024 General Assembly, was designed to capture the attention of thousands of visitors, delegates, and world leaders, underscoring the UN’s commitment to sustainable, transformative change through innovation and collaboration.

Additional Deliverables:
Screen Adaptations: Created individual 1920x1280 derivatives for display on screens throughout UN HQ, ensuring a cohesive viewing experience across multiple formats.

Social Media Content: Developed short-form video edits for LinkedIn posts to share highlights and impact stories from the submissions, broadening audience engagement.

User Interface Design
Storyboarding
User Centred Design
Learning Design
Illustration and Character Design
Surveys and Focus Groups
Animation

Objective
To develop an engaging, interactive educational application designed for students in developing countries, providing them with accessible, high-quality STEM education.

Notes
• Concept and Creation: Developed MindZu, a UK Govt. Global EdTech Awards semi-finalist app, specifically for teaching STEM subjects to students in developing countries.

• Low-Bandwidth Framework: Designed an HTML5-based, low-bandwidth content delivery system to ensure reliable access in regions with limited connectivity.

• Content Deployment Strategy: Built robust strategies for delivering gamified learning experiences and real-time feedback across multiple channels, enhancing accessibility and engagement.

• UI/UX Design & Gamification: Crafted the app’s user interface, game world, characters, learning journey, and gamified reward systems.

• End-to-End Content Lifecycle: Managed the entire content lifecycle, from user persona development to final learning materials, ensuring each step aligned with educational objectives.

• Content Development: Rewrote SME-provided materials and storyboarded a comprehensive, year-long secondary maths course aligned with India’s CBSE curriculum.

• Project Management: Led a multidisciplinary team, coordinating with SMEs, illustrators, animators, sound engineers, and voiceover artists to ensure consistent, high-quality output.

• Content Tagging for AI Integration: Developed a tagging and publishing system to facilitate future AI-driven enhancements.

• Quality Assurance: Established QA processes with feedback loops at each development stage, preventing delays and ensuring content integrity.

See all animated lessons

The online ad campaign for MindZu took a playful and adventurous approach, capturing the thrill of exploration within a colourful, game-like environment. Each ad invited students to embark on an exciting learning journey where solving math problems and tackling science challenges felt more like a fun quest than homework. With visuals that featured MindZu’s vibrant characters in their landscapes, the ads showcased a world where STEM subjects came to life as interactive adventures.

Concept
Production
Photography
Retouching
Design

Task
I developed an ATL brand campaign for Vodacom Tanzania, starting with a vision that was crafted to align with the brand’s identity and connect with its young Tanzanian audience. Every detail was designed to be culturally relevant and engaging, capturing the essence of Vodacom in a compelling, relatable way.

After shaping the concept, I oversaw all pre-production elements, from casting talent to styling wardrobe. I handled the photography on set, and then completed the post-production process, including photo retouching and the integration of design elements. The result was a polished campaign that conveyed Vodacom Tanzania’s brand identity with clarity and impact.

Photography
Retouching
Illustration

Task
To create a series of images featuring the Tanzanian National Team’s goalkeeper and team captain, seamlessly integrated into Pepsi’s Global Campaign visuals for nationwide advertisements.

I handled all aspects of photography, retouching, and graphic illustration to elevate the visuals while adhering to Pepsi’s Global Brand guidelines. The result was a cohesive set of images aligned with Pepsi’s iconic style.

Illustration

Task
Design a CD cover and posters for the documentary “Holding Up the Sky,” which shares the personal stories of the Nepali Seven Summits team women who climbed Mount Kilimanjaro.

I developed and designed the covers by blending traditional Nepali Thangka painting elements with Tanzanian motifs, creating a visual narrative that reflects the cultural connection between the two regions and the inspiring journey of these women climbers.

Illustration
Page Layout

Task
Design and layout for The Secretary-General’s Guidance on Behavioural Science, produced in six languages: English, Chinese, Arabic, Russian, French, and Spanish.

Photography
Retouching
Storyboarding
Creative Direction

Task
Shift the perception in Tanzania that Tigo’s cellular network lacks the coverage of its competitors.

Managed the stills campaign, from location scouting and casting to photography and retouching. I also conceptualised the TV commercial, created the storyboard, and provided creative direction through both pre-production and post-production.

Creative Direction
Design
Illustration
Copywriting

Task
Develop visuals for the 2010 Rwanda International Film Festival.

Conceptualised, illustrated, and wrote the campaign copy, resulting in a project that earned the Africa Creative Excellence Award.

Design
Illustration
Page Layout

Task
Design and layout for The World Bank and UN Innovation Network’s Covid-19 Global Lessons report.

Storyboarding
Illustration
Animation

Task
Develop animated learning videos for the World Food Programme’s Vulnerability and Assessment Management (VAM) Division, focusing on effective planning and budgeting for VAM monitoring and evaluation activities, as well as best practices for accurate data management.

Design
Illustration
Logo Design

Task
Design a logo and visual for Transformative Spaces, a UN initiative dedicated to creating “safe and inclusive spaces for connection, dialogue, co-creation, and transformation.”

Design
Isometric Illustration

Task
NewWork is a grassroots community of UN employees focused on innovation, collaboration, and embracing new working methods. Design a visual that captures key milestones and highlights on NewWork’s journey toward the UN2.0 Quintet of Change.

The Giga NFT2.0 initiative seeks to build a vast distributed database of school data through NFTs. Aligned with Giga's blockchain strategy, it establishes schools as nodes within the database, providing proof of existence and enabling community curation. While primarily focusing on this aspect, it also contributes to mapping connectivity data, aiding stakeholders in decision-making and progress tracking.

Task
Trial and adapt Carbon DS for specialised products to maintain brand uniformity while appearing adaptable to various applications. In this instance, applying it to a technological product like NFTs.

Design
Illustration
Brand Identity

Task
Create a bold and distinctive identity and logo for Culture Collective, an initiative by the UN Innovation Network aimed at fostering a forward-thinking culture.

Design
Illustration
Page Layout

Task
Design a guide on using blockchain within the UN, including a course information sheet for blockchain learning, social media ads promoting the course and joining The Atrium, a UN platform dedicated to collaboration and blockchain education.

Photography
Retouching
Photo Editing

Task
Create a promotional photo for a daily Bajaji (tuk-tuk rickshaw) giveaway, offering a chance to win the keys to a Bajaji each day for a month. This campaign was specifically aimed at street vendors in Dar es Salaam, Tanzania’s bustling commercial capital.

Storyboarding
Video Editing

Task
Create a video for UNICEF Giga to showcase at events, high-level meetings, and on Giga’s website.

Half of the world remains unconnected to the internet, and this NFT collection illustrates that digital divide. Each Patchwork Kingdom depicts a dual world: one 'above' representing connected schools and another 'below' symbolising those still without internet access.

Nadieh Bremer, a data visualization scientist, designer, and artist, utilises data collected by Giga from schools to craft a distinctive and visually captivating collection of 1,000 NFTs known as the Patchwork Kingdoms.

Task
Create personalised pages for holders of Patchwork Kingdom NFTs, enabling them to easily comprehend the composition of their NFT and share it on their social media platforms.

Project Connect's objective is to establish a real-time map displaying every school worldwide and the state of their internet connectivity.

Daily Check conducts a brief daily assessment, utilising minimal data, to ascertain the reliability and velocity of a school's network. Subsequently, the findings are uploaded to Project Connect's Open Data platform.

This data aids governments and organisations in directing resources towards enhancing a school's internet connection.

Task
Develop a user-friendly desktop application that can be easily installed and utilised by administrators and teachers in schools situated in developing nations.

Photography
Casting
Photo Editing
Retouching

With over 7 products in the pipeline and continuing to expand, Giga was in urgent need of a solution to unify the brand aesthetic across all digital assets, ranging from websites to applications.

Task
Following a comprehensive brand audit, IBM's Carbon Design System was chosen for its alignment with Giga's specific visual preferences. Employing a 16-column grid layout, IBM DS was tailored to highlight technological and data-driven products.

Notes
The following pages, showcase the flexibility and versatility for users in generating multiple unique websites and pages through a modular system of building blocks.

GigaMap's goal is to establish a dynamic map showcasing every school globally alongside their internet connection status.

Giga employs machine learning algorithms to scrutinise satellite imagery and recognise schools. Subsequently, these schools are represented by coloured dots on an open-source map: green denotes robust connectivity, amber indicates limited connectivity, and red signifies no connectivity whatsoever.

Task
Devise a user interface catering to both casual and dedicated users, facilitating access to both general and detailed information regarding school connectivity worldwide.

https://maps.giga.global/map

Preserve the core principles of Carbon DS, while innovating the designs and coding to enable a more adaptable DS for Giga's long-term use.

Task
Giga Counts is a comprehensive contract management system utilized in Giga countries. It facilitates the creation, approval, and payment processes for contracts. This system enables government officials to automatically initiate tenders for data connections, with an in-house Giga algorithm determining the level of difficulty in connecting a location and assigning an appropriate payment value. Payments are executed automatically within the system upon confirmation by the Project Connect Daily Check app that the speeds meet the agreed-upon terms.

Design
Page Layout
Illustration

Design
Illustration

Photography
Casting
Location
Wardrobe
Retouching

Photography
Retouching
Casting

Creative Direction
Art Direction

Design

Creative Direction
Casting
Location
Wardrobe
Photography
Retouching

Photography
Creative Direction

Montage of TV Commercials

Branding
Design
User Interface Design

Creative Direction
Photography
Retouching
Copywriting

Creative Direction
Copywriting

Creative Direction

Advertising campaign for the fans, for the Africa Cup of Nations.

Africa Creative Excellence Awards Winner.

> Watch the TV Commercials <

Design
Page Layout
Social Media Campaign

Design
Page Layout

Design
Page Layout

User Interface Design
Branding

User interface and branding for PayUp, a staff payment app with Tanzania Revenue Authority integration.

Photography
Casting
Line Production

Photography
Retouching
Design
Page Layout

Creative Direction

Design
Illustration
Page Layout